Successfully launching its first WeChat experience in Hong Kong, U.S. brokerage firm TD Ameritrade is partnering with Tencent agian to bring investor education, financial market updates, and research to retail investors in the United States.
The AI-powered service will allow customers to get updates on US markets, indices, sectors, currencies, and also track company events or trends.
“We want to meet our clients where they are and engage with them on their terms. Our goal in applying technologies like AI and machine learning to the conversational platforms people use every day is to help make investing simpler and more accessible to more people,” said Sunayna Tuteja, head of strategic partnerships and emerging technologies at TD Ameritrade. “When building this experience, we tapped into the bespoke features unique to WeChat like ‘Mini Programs’ and ‘Shake’ to make access to and learning about the markets particularly engaging.”
Juliet Zhu, general manager and head of WeChat Marketing at Tencent says: “TD Ameritrade joins thousands of renowned brands that are already using the power of WeChat’s scale and unique features to enhance customer engagement and service. WeChat has been expanding its offering globally, and we are very excited that TD Ameritrade is using WeChat to bring our unrivaled convenience and accessibility to its customers”
