Recently, consumers nationwide in USA woke up to the good news that fresh groceries shall be delivered at their doorstep from Walmart, if they placed the orders online and opted for deliveries via Uber and Lyft.
The store base pick-up nationwide facility follows on the heels of similar attempts made by other grocers and stores, especially after the recent announcement by Jet.com which opened a temporary grocery store in partnership with Rachel Shechtman’s Story, a 2000-sq.ft. retail store concept for customers in New York.
Announcing the partnership between Story and Jet, an ad headlined, ‘Fresher than Fresh’ promised consumers of healthy produce delivered at their doorsteps, even if they were not at home to collect them.
Ever since Amazon went on to shift their fresh grocery supply business arm into high gear, Jet has been making a fast move into strengthening their physical grocery store concept across the region.
Amazon announced recently their AmazonFresh Pickup, which enabled AmazonPrime consumers to shop online, with a fixed time to pick up the groceries, and have them loaded into their cars at their store.
A senior retail market industry watcher is of the opinion that while e-Commerce is the fastest growing portion of the food retail business, few shoppers go in for buying groceries online.
It is still 1% to 2 % of the total grocery purchases that are done online, according to this observer.