Visa invests & partners with Israeli Startup Behalf


Card giant visa has become an investing partner for the Isreal-based point-of-sale financing provider Behalf to support small business growth through easy-to-access capital and financing.

Though Visa is not revealing the value of its investment, it will a mutually beneficial relationship with the firm in which Visa will provide the virtual cards to Behalf’s small business clients in the US.

Shahar Friedman, acting general manager for Visa in Israel, adds: “Small businesses are the backbone of the global economy, and Visa is committed to enabling new payment experiences for these important customers. This partnership is a result of a close collaboration between the Visa Innovation Studio Tel Aviv and the dynamic Israeli start-up ecosystem to bring the power of the VisaNet global network to promising young companies in Israel such as Behalf.”


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